7/6/2023 0 Comments Howard Cosell by Mark Ribowsky![]() ![]() ![]() The main reason I decided to undertake this work was to fill a vacuum that has existed for the last two decades since his final, and surprisingly quiet, exit from the stage. If, in the modern vernacular, Wall Street is too big to fail, Howard Cosell was exactly the opposite-he was too big to not fail, which is why this biography isn’t merely an examination of the media phenomenon called Howard Cosell but something of a modern fable, complete with shadings of Greek tragedy. Indeed, the more Cosell’s detractors twitted him, the bigger he became. Yet nobody laughed more than Howard Cosell did himself, knowing full well the hold he had on the media-driven culture he had helped define and cannily exploited for thirty or so years. During those heady times, especially during the late 1960s and 1970s, it was hard, in fact, to find someone who didn’t take a whack at the world’s most inflated ego. It may be surprising to those who were not alive then, or were too young to know, but his presence so dominated popular American culture that it was virtually impossible not to know who he was. In endless variations and permutations, jokes about Howard Cosell’s outsized ego and nonstop verbosity proliferated during much of his lifetime. ![]()
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